Boriana Guimberteau Partner

Boriana is an IP partner specialising in both contentious and non-contentious issues. She has broad expertise in trademark, copyright, designs and unfair competition matters. Over the years, Boriana has developed a strong knowledge of the fashion and luxury sectors, as well as in tech and media.
  • Profile
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Boriana has strong experience in the full spectrum of IP rights, from the availability search to the complex disputes involving several jurisdictions. She regularly acts before the specialised French and European jurisdictions and offices.

She assists clients with the negotiation and drafting of all types of contracts relating to intellectual property rights.

Boriana started her career as in-house counsel at LVMH (Perfumery division). Before joining Stephenson Harwood, she spent 17 years with a French firm co-heading the IP department. There, she gained valuable experience with building a blockchain platform and assisting clients on traceability, building stronger protection for IP rights and trade secrets, NFTs (non-fungible tokens) etc.

Client magnet Boriana Guimberteau “offers sage trademark advice together with keen business acumen. She maintains her quiet poise and seems unflappable, even when faced with significant time pressures”.

WTR 1000 2021 

  • Intellectual property

UK retail company

Representing for more than 15 years a UK retail company in their litigations and brand protection in France.

International luxury group

Representing an international luxury group in the perfumery and cosmetic sector for more than 5 years with the validation of their new products as well as with sensitive prelitigation cases.

UK retail platform

Assisting a UK retail platform with the validation and release of their products in France, as well as with the negotiation of disputes.

More: Intellectual property

  • Technology
  • Retail and luxury goods

Metaverse

Advised an immersive gaming developer on the legal consideration in creating its metaverse. Assisted with the trademark searches and protection of the name of its metaverse, and advised the client and drafted its Token Sale Agreement in view of an initial coin offering to provide additional finance. Also supported the client on a strategic brand collaboration agreement for the development of NFT collections involving the products of different brands to be sold in its metaverse.

More: Technology

UK retail company

Representing for more than 15 years a UK retail company in their litigations and brand protection in France.

International luxury group

Representing an international luxury group in the perfumery and cosmetic sector for more than 5 years with the validation of their new products as well as with sensitive prelitigation cases.

UK retail platform

Assisting a UK retail platform with the validation and release of their products in France, as well as with the negotiation of disputes.

More: Retail and luxury goods

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