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19 Aug 2022

Stephenson Harwood (Singapore) Alliance advises TotallyAwesome on internal restructuring and financing


Stephenson Harwood (Singapore) Alliance has advised the TotallyAwesome group on its internal restructuring to move its headquarters from Hong Kong to Singapore, and a US$10 million seed funding from Partners For Growth and Yefira Group.

The internal restructuring involved, among other things, the incorporation of a new Singapore company, followed by a share swap, in which the Hong Kong company became a wholly-owned subsidiary of the Singapore company.

The financing aspect of the transaction involved raising a US$10 million debt and equity seed financing from San Francisco-based Partners For Growth, and boutique investment growth advisory firm Yefira Group. Through this funding round, TotallyAwesome seeks to alter the current brand value recognition in the APAC region: by investing in product development to evolve its enterprise advertising platform; increasing recruitment across its sales, data science and machine learning teams; and exploring strategic mergers and acquisitions to accelerate growth.

TotallyAwesome is a first-of-its-kind digital platform that allows advertisers to safely and efficiently engage under-18 users by employing the best-in-class programmatic technology. The company follows the most advanced Government regulations protecting kids’ data and privacy, and its resident practising psychologist advises on what is age-appropriate and helps shape its products and develop bespoke research solutions. This science-backed approach is combined with local language human moderators – including teenagers – to ensure brand safety and emphasise human interpretation over AI-based solutions.

The Stephenson Harwood (Singapore) Alliance team was led by Virtus Law partners Sheetal Sandhu and Jason Yang, who were supported by associates Constance Seow and Angeline Yap.



Sheetal Sandhu

Sheetal Sandhu
Partner at Virtus Law

T:  +65 6661 6523 M:  +65 9114 9920 Email Sheetal | Vcard Office:  Singapore

Jason Yang

Jason Yang
Partner at Virtus Law

T:  +65 6835 8673 M:  +65 9852 1277 Email Jason | Vcard Office:  Singapore



Freddie Harrison
Senior communications & PR manager

T: +44 20 7809 2832 
Email Freddie