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20 Jul 2022

Stephenson Harwood advises TF1 Group on its sale of Gamned! to HLD

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Law firm Stephenson Harwood LLP has advised Groupe TF1, a French media holding company and broadcaster, on the sale of its company 'Gamned!', a digital marketing agency that specialises in programmatic advertising, to the investment fund HLD.

Combining human expertise and advanced technology, Gamned! supports its clients – AXA, Orange, But, Tape à l'œil and Macif – in activating their audiences via targeted digital devices on all media formats: display, video, social, SEA, television, and audio.

This deal will allow Gamned! to continue its development in other areas with the support of the investment fund's resources and expertise, to assist advertisers who need to transform their marketing strategy.

The Stephenson Harwood Paris team was led by corporate M&A private equity partner Guillaume Briant and associate Ali Hilass, tax partner Olivier Couraud and banking and finance partner Yann Beckers.

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