Law firm Stephenson Harwood LLP has advised Elysian Capital on its investment in Gravity Global Limited.

Elysian Capital is an independent private equity firm focused on the lower mid-market in the UK and Ireland. It acquires majority stakes in growth businesses valued between £20 million and £100 million. This transaction represents the fourth investment in the last two months from the Elysian Capital III LP Fund, which closed in September 2020 at £325 million.

Gravity Global is a digital marketing business, which serves a blue-chip customer base of businesses in B2B sectors and complex markets, across a range of industries including software, financial services, aerospace, industrials, pharma and automotive. This deal will enable Gravity Global to accelerate its growth strategy.

The Stephenson Harwood team was led by private equity partner Malcolm MacDougall, who was supported by senior associates Chris Manning and Nicola Baird, and associate Lydia Zakrzewski. Further assistance was provided by the firm’s tax, commercial, employment, pensions, IP and real estate teams. The banking side of the transaction was led by leveraged finance partner Julie Romer, who was supported by senior associate Chrissy Vassiliou.