Law firm Stephenson Harwood LLP has advised UK investor BGF on its US$11 million investment in Genflow, a London and Los Angeles-based brand-building agency.

Founded in 2016, Genflow has an e-commerce and mobile tech platform to help customers and influencers launch and develop their companies. BGF’s investment will support Genflow’s global expansion plans, as it grows its existing brands and launches a wider variety of products.

The Stephenson Harwood team was led by private equity partner Malcolm MacDougall, with support from senior associate Nicola Baird and associate Dafni Loizou.