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31 Jan 2022

Stephenson Harwood advises BGF on LoopMe deal


Law firm Stephenson Harwood LLP has advised UK investor BGF, and other institutional investors, on their partial exit from LoopMe, a brand-focused mobile advertising platform.

Mayfair Equity Partners invested US$120 million for a majority stake in LoopMe, and the investment will enable LoopMe to continue its international expansion, as well as introduce more new products to the market. The deal will provide a successful realisation for BGF, which led a US$17 million investment into LoopMe in 2018 alongside Open Ocean, HV Capital and Impulse Ventures. As part of the deal, BGF will re-invest alongside Mayfair.

Founded in 2012, LoopMe’s services are available across mobile, connected TV (CTV), digital audio, digital out-of-home and other emerging digital advertising channels. Its clients include brands, major holding companies and publishers such as dentsu, Publicis, WPP, Omnicom, Pepsi, Microsoft, Sony Pictures, Hyundai/Kia and WarnerMedia.

The transaction is expected to close in February 2022.

The Stephenson Harwood team comprised private equity partner Malcolm MacDougall and senior associate Nicola Baird.




Rose Charteris
Senior communications and PR executive

T: +44 20 7809 2961 
Email Rose

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