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31 Jan 2022

Stephenson Harwood advises BGF on LoopMe deal

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Law firm Stephenson Harwood LLP has advised UK investor BGF, and other institutional investors, on their partial exit from LoopMe, a brand-focused mobile advertising platform.

Mayfair Equity Partners invested US$120 million for a majority stake in LoopMe, and the investment will enable LoopMe to continue its international expansion, as well as introduce more new products to the market. The deal will provide a successful realisation for BGF, which led a US$17 million investment into LoopMe in 2018 alongside Open Ocean, HV Capital and Impulse Ventures. As part of the deal, BGF will re-invest alongside Mayfair.

Founded in 2012, LoopMe’s services are available across mobile, connected TV (CTV), digital audio, digital out-of-home and other emerging digital advertising channels. Its clients include brands, major holding companies and publishers such as dentsu, Publicis, WPP, Omnicom, Pepsi, Microsoft, Sony Pictures, Hyundai/Kia and WarnerMedia.

The transaction is expected to close in February 2022.

The Stephenson Harwood team comprised private equity partner Malcolm MacDougall and senior associate Nicola Baird.

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KEY CONTACT

Malcolm MacDougall

Malcolm MacDougall
Partner

T:  +44 20 7809 2625 M:  Email Malcolm | Vcard Office:  London

Nicola Baird

Nicola Baird
Senior associate

T:  +44 20 7809 2835 M:  +44 75 8705 1604 Email Nicola | Vcard Office:  London

MEDIA CONTACT

Rose Charteris
Senior communications and PR executive

T: +44 20 7809 2961 
Email Rose