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22 Feb 2021

Stephenson Harwood advises Bestport Private Equity on Playful Promises investment

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Law firm Stephenson Harwood LLP has advised Bestport Private Equity on its investment in Playful Promises, the London-based lingerie and swimwear business.

Founded in 2005, Playful Promises owns and manages a collection of lingerie and swimwear brands, and sells them to leading platforms, including ASOS and Zalando. This investment will enable the company to finance its fast-growing brands and e-commerce business in the UK, USA and Australia.

The Stephenson Harwood team was led by private equity partner Adam Crossley, who was supported by senior associate Emily Davies and associate Lydia Zakrzewski.

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