Focused fundraising
We focus on fundraising activities on a specific cause that our people care about. Since 2011, we have run a 'Charity of the Year' scheme, which allows us to focus much of our fundraising activities on a specific cause. Our current charity of the year is Crisis, a national charity for people experiencing homelessness. They campaign for the policy changes needed to end homelessness, partner with local authorities, and support individuals to leave homelessness behind.