02/10 I think therefore iPad
Intellectual property law watch
Last week Apple announced the launch of this latest product, the iPad, a cross between the iPhone and a handheld notebook. Widely tipped to revolutionise the portable computer market, the iPad is billed as "the best way to experience the web, email, photos and video. Hands down".
As with any product launch, it would have been essential for Apple to carefully consider how intellectual property rights can affect the launch and the product itself. It is essential to ensure that any new product does not infringe any third party rights and that it is fully protected prior to any public announcement. In this issue we look at what a business should consider doing before launching a new product to minimise its risks.
