Contact details

Bryony Roy

T: +44 20 7329 4422 Email Bryony | Vcard Office: London

Bryony Roy Consultant

Contact details

Bryony Roy

Bryony Roy
Consultant

T: +44 20 7329 4422 Email Bryony | Vcard Office: London

Bryony has extensive experience advising clients active in a range of sectors across the full range of EU and UK competition law issues.  Particular areas of expertise include global cartel investigations and multi-jurisdictional merger control.
  • Profile
  • Services
  • Sectors

Bryony's cartel experience covers all stages of an investigation, including internal audits and strategic advice, immunity and leniency submissions, acting in settlement discussions and preparing defences.  She has acted in an appeal to the European Courts, and for clients facing follow on private damages claims in the English and German courts.

Bryony also has significant experience advising global corporations on complex cross-border mergers and joint ventures, from undertaking jurisdictional analyses to securing regulatory approval from competition authorities worldwide, as well as advising on general competition compliance matters.

Other experience includes acting in relation to competition authority market investigations and abuse of dominance investigations, and analysing horizontal and vertical commercial agreements to assess their compatibility with the competition rules.

Clients come from a wide range of sectors, including technology, financial services, pharmaceutical, retail and manufacturing.

  • Competition

Merger control

Bryony has analysed potential acquisitions and collaborations and obtained regulatory clearance for clients active in numerous sectors, in transactions ranging from private equity fund investments to substantive mergers between competitors.  Highlights include: 

Advising a major US Corporation on all non-US filings relating to an acquisition of a competing business in the technology sector (complicated by a parallel  attempted acquisition in the sector). The transaction was cleared by the European Commission in Phase II.

Advising a British manufacturer of healthcare products in relation to its acquisition by a multinational consumer goods company. The transaction was cleared by the European Commission in Phase I, subject to commitments.

Advising a third party on an intervention against an acquisition in the security software sector.

Advising a US analytics company in relation to its acquisition of a software solutions provider and securing a Phase I clearance from the UK competition authorities.

Advising a major food manufacturer in relation to its acquisition of a competing food business and securing a Phase I clearance from the UK competition authorities.

Cartel investigations

Gas Insulated Switchgear

Acting in an appeal to the General Court for annulment of the European Commission’s decision in Gas Insulated Switchgear.

International bank

Acting for an international bank in a European Commission cartel investigation, including applying for leniency before the Commission and various national competition authorities; advising on settlement negotiations and private damages actions.

Abuse of dominance

Analysing business practices and advising on their compatibility with Article 102 TFEU and the UK Chapter II Prohibition on abuses of a dominant position.

Audits / raids

Conducting competition audits (including reviewing documents and conducting interviews) to identify any potential competition law issues, and assessing associated risks; reviewing and updating competition compliance programmes.

Damages actions

Acting for clients involved in various follow-on damages actions brought in the English and German courts for damages suffered relating to European Commission cartel cases.

Market studies / investigations

Advising a major bank on an FCA competition market investigation.

Commercial agreements

Reviewing and advising on the compatibility of various types of commercial agreements with the competition rules in a range of sectors, both prior to execution and also in the context of legal due diligence.  Agreements include distribution agreements, technology transfer agreements and research and development agreements.

More: Competition

  • Technology
  • Consumer
  • Funds and financial services

Advising a major US Corporation on all non-US filings relating to an acquisition of a competing business in the technology sector (complicated by a parallel attempted acquisition in the sector). The transaction was cleared by the European Commission in Phase II.

Advising a third party on an intervention against an acquisition in the security software sector; securing regulatory approval for other acquisitions in the security software sector.

Advising a US analytics company in relation to its acquisition of a software solutions provider, and securing a Phase I clearance from the UK competition authorities.

Acting in the European Commission's first settlement case (DRAMS).

More: Technology

Advising a British manufacturer of healthcare products in relation to its acquisition by a multinational consumer goods company. The transaction was cleared by the European Commission in Phase I, subject to commitments.

Advising a major food manufacturer in relation to its acquisition of a competing food business and securing a Phase I clearance from the UK competition authorities.

Advising a global laundry manufacturer and supplier as a third party intervener in a Phase II UK merger of two large retail laundry service providers.

More: Consumer

Advising a major bank on an FCA competition market investigation.

Acting for an international bank in a European Commission cartel investigation, including applying for leniency before the Commission and various national competition authorities; advising on settlement negotiations and private damages actions.

Acting in connection with the investigation by the (then) Office of Fair Trading into MasterCard's UK interchange fee arrangements.

Acting for various private equity funds in relation to investments in a range of sectors, including advising on the structure of the transaction and securing regulatory clearance from competition authorities worldwide.

More: Funds and financial services

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